by Carl Duncker

I’ve just created a post on trainingzone – a web community for training managers and consultants.

The article describes the delicate balancing act between needs and wants in training design. That is my personal need to provide the knowledge and experience that learners will benefit from most whilst delivering those chunks of learning that the learners want to recieve.

What is more interesting, however, is the concept of guest posting and how this can increase your Google ranking in a post Panda, post Penguin world.

Arguably, the greatest source of valuable links to your website now comes from posting unique content onto a industry related blog. We are continually evolving our Google SEO courses to provide learners with linking strategies which are actually beneficial to them – and how to avoid common SEO techniques which will now harm your site.